I’m an independent graphic designer with over 20 years experience. My passion is bringing brands to life through packaging, print and websites. For small start-ups or large multinationals, all briefs are approached with the same amount of creativity and attention to detail. Projects are personally crafted all the way from creative concepts to final artwork.

Before starting my own business, I worked for several creative agencies across the globe, designing for clients such as Bayer, Beverage Partners Worldwide, Boehringer Ingelheim, Coca-Cola, Nestlé, SC Johnson and Unilever.

In 2009, I founded RSD and now create brand design for my own clients. My recent work can be seen in major retail stores such as Boots, Waitrose and Superdrug in the UK and worldwide.

Being involved in all stages of the design process, from creative concept to artwork, ensures your project will be well looked after. This direct client/designer relationship ensures clear and focussed design solutions.

If you’d like to collaborate on the design, redesign, or refinement of your brand, I’ll be delighted to hear from you.

Brand Packaging

From initial concepts, to pack design, digital visualisation through to print-ready artwork. I have created hundreds of artworks across many different formats such as aerosols, tubes, cartons and labels. My designs can be seen in major retail stores such as Boots, Waitrose and Superdrug in the UK and worldwide.

Brand Logo

A logo creates brand recognition. It should visually represent a product, service, company, or individual in a way that is memorable. After interpreting your brand values, I strive to produce designs that are distinctive, appropriate, effective and practical.

Brand Guidelines

I create carefully considered brand guidelines that illustrate the nuts and bolts of the brand ensuring worldwide consistency. Usually supplied as a high res PDF.

Art Direction

As an Art Director I will ensure your creative strategy is met during photoshoots, working closely with the photographer. If required, I can suggest photographers, stylists, props, backgrounds etc.


I build responsive websites using Wordpress, ensuring they look great across all digital devices. With a knowledge of CSS and HTML, I am able to select, populate and craft beautiful Wordpress themes so they look unique with great functionality.

Printed Communications

Printed communications are still a great way to interact with your customers. I have much expertise designing brochures, newsletters, corporate reports, restaurant menus and business stationery.


Having a keen eye for detail, I produce digital artworks that are always finely crafted and delivered on time. I am highly proficient in Adobe Illustrator, Photoshop and Indesign.

Point of Sale

RSD delivers creative point of sale design.