ARGANOIL® from Morocco is a luxury haircare range from celebrity hairdresser, Lee Stafford. Infused with a special blend of ingredients these products nourish, hydrate and repair the hair. This expanding range has now grown to 13 products.

RSD was asked to design this new range with a luxurious, Moroccan feel whilst sitting comfortably within the rest of the Lee Stafford range. This was achieved by creating a brand identity and background inspired by Moroccan geometric letterforms and patterns. The earthy Moroccan colour palette differentiates from the Lee Stafford core range, whilst gold blocking adds a luxurious feel. Brand guidelines were also designed to help keep the look consistent worldwide.

Quantum Beauty Company

Brand Identity
Packaging Design
Brand Guidelines

“Rick has been our supplier for all Lee Stafford packaging artwork for over 5 years. Within this time he has shown a great eye for detail, quick response time and artwork is always supplied on time without any issues. Rick is always helpful, reliable and great to work with.”

Lee Stafford Brand Manager