SALON SCIENCE® is an award-winning beauty regime for stronger, younger looking hair using plant stem-cell technology.
RSD was asked to design this new ground breaking, haircare range, including the brand identity and packaging design. The main objective was to design a luxury range that conveyed cutting edge scientific expertise. The pack architecture had to clearly differentiate the four active ingredient groups – Swiss Apple, Organic Pea Sprout, Swiss Grape and Organic Cactus.
Inspired by scientific diagrams, two swirling ‘S’ shapes interweave to make a unique brand mark. The ingredient groups are highlighted through bespoke imagery that are cropped in cell-like, hexagonal shapes. Further more, each ingredient group is colour coded. Predominantly white packaging creates a scientific feel, while the foil blocking in the brand mark adds a luxurious feel.
Brand guidelines were also designed to help keep the look consistent worldwide.
Quantum Beauty Company
“With pure dedication and a real core passion in brand creation, RSD created a strong, premium brand identity and packaging range with great in-store presence. His great attention to detail has resulted in a development of real trust and reliability – an invaluable quality. Rick will go the extra mile to ensure he exceeds customer expectations and he has always delivered on time.”
Salon Science Brand Manager