Rebranding one of the City of London’s oldest independent companies.
Walker Crips Group PLC is a financial investment company comprising of 6 business units – Stockbrokers, Asset Mangers, Wealth Management, Pensions, Structured Investments and Corporate Finance. The brief was to design a corporate identity that could be adapted across all of these units. RSD also created a new visual look that was applied to business stationery, printed literature and website.
Inspiration was discovered in old Walker Crips Stock certificates displayed in their offices. Guilloché patterns found in many of these documents were re-created and used as visual brand devices across all communications.