I’m Rick, a multi-skilled graphic designer with over 20 years experience. I provide design solutions for brand identity, packaging and websites. My clients range from large multinationals to small start-ups.

I design brands from scratch, refresh or revolutionise existing ones. Projects are personally crafted from creative concepts to final artwork. My core skills are making brands look consistent, coherent, and aesthetically pleasing.


Brand Identity

This is a collection of expressions of your company, such as your logo, colours and typography. The more unique and relevant these are, the more your brand will stand out and be admired in it’s marketplace.

Packaging Design

Packaging has the power to trigger the emotions of the consumer. Successful packaging design turns a want into a need and then into a purchase. Many of my designs can be seen in major retail stores such as Boots, Waitrose and Superdrug.


Online presence is essential for any brand. I create websites using WordPress, ensuring they look great across all devices. With a knowledge of CSS and HTML, I adapt and craft beautiful WordPress themes so they look unique with powerful functionality.

Design for Print

RSD will ensure your brand works well and consistently across printed materials, including brochures, flyers, brand guidelines and business stationery.

Art Direction

As an Art Director I will ensure your creative strategy is met during photoshoots, working closely with the photographer. If required, I can suggest photographers, stylists, props, backgrounds etc.


Having a keen eye for detail, I produce digital artworks that are always finely crafted and delivered on time. I am highly skilled in Adobe Illustrator, Photoshop and Indesign.


Kind words

With pure dedication and a real core passion in brand creation, RSD created a strong, premium brand identity and packaging range with great in-store presence. His great attention to detail has resulted in a development of real trust and reliability – an invaluable quality. Rick will go the extra mile to ensure he exceeds customer expectations and he has always delivered on time.

Salon Science Brand Manager

It was a pleasure working with Rick. He made the whole design process nice and easy and showed a real passion for design. It was great to find a designer who could take care of all our design requirements from logo, signage, menus and website. We’ve noticed a significant increase in customers since our new website and branding was launched.

Euan Ferguson, Mother Mash Owner

Rick has been our supplier for all Lee Stafford packaging artwork for over 8 years. Within this time he has shown a great eye for detail, quick response time and artwork is always supplied on time without any issues. Rick is always helpful, reliable and great to work with.

Lee Stafford Brand Manager

Rick was integral to the development and creation of The Contented Calf Cookbook. His artistic flair, eye for detail, strong work ethic and drive for quality led to a truly beautiful and unique product. I thoroughly recommend Rick – without him our cookbook would not be half of what it is.

Elena Cimelli, Contented Calf Owner

Rick made the whole process of creating a website very simple and uncomplicated. He helped every step of the way, from suggesting suitable web hosting, selecting and customising a great theme, as well as optimising the website for speed, security and SEO. The intro animation really makes us stand out from the crowd. We are thrilled with the final result.

The Maro Team