Brand identity is the face and personality of your brand. It is a set of tools or elements to create a brand image. The more unique and relevant these are, the more your brand will stand out and be admired.
After getting to know your business, its marketplace and core values, I will supply design options that are distinctive, appropriate, effective, and practical.
The most common elements of brand identity usually include:
• Brand logo
• Colour palette
• Assets such as shapes and backgrounds
• Brand guidelines to ensure brand consistency