GREAT BRITISH GROOMING CO.™
Traditional grooming made modern. A beard care collection designed to care for the manliest of faces.
RSD was asked to design the brand identity and packaging design for this new men’s grooming range. The brand identity and packaging had to project the brand’s motto – Traditional grooming made modern.
The brand identity was designed as a coat of arms incorporating stag horns, ice picks and the Union Jack flag to give the sense of British masculinity and tradition. Black packaging with accents of metallic silver ink gives the range a premium, contemporary look. The range is sold in Superdrug and Waitrose across the UK.
Brand guidelines were also designed to help keep the look consistent worldwide.