Cactus Crush is a hydrating haircare range from celebrity hairdresser, Lee Stafford. Using the vitamin & nutrient properties of Cactus to replenish and restore hair’s natural moisture levels.

RSD was asked to design a new brand identity and a new range of packaging. Cacti inspired typefaces created a distinctive brand identity, whilst cactus illustrations were cleverly intergrated into the Lee Stafford barcode. A sombrero was added to the Lee Stafford logo to further embellish the heat-protecting properties of this range. Brand guidelines were also designed to help keep the look consistent worldwide.


Brand Identity
Packaging Design
Brand Guidelines

“Rick has been our supplier for all Lee Stafford packaging artwork for over 8 years. Within this time he has shown a great eye for detail, quick response time and artwork is always supplied on time without any issues. Rick is always helpful, reliable and great to work with.”

Lee Stafford Brand Manager