RSD was asked to design this new ground breaking, haircare range, including the brand identity and packaging design. The main objective was to design a luxury range that conveyed cutting edge scientific expertise. The pack architecture had to clearly differentiate the four active ingredient groups – Swiss Apple, Organic Pea Sprout, Swiss Grape and Organic Cactus.

Inspired by scientific diagrams, two swirling ‘S’ shapes interweave to make a unique brand mark. The ingredient groups are highlighted through bespoke imagery that are cropped in cell-like, hexagonal shapes. Further more, each ingredient group is colour coded. Predominantly white packaging creates a scientific feel, while the foil blocking in the brand mark adds a luxurious feel.