

Bringing Argan Oil and luxury haircare to the high street.
Argan Oil is a rich, nourishing ingredient native to Morocco. It contains many ingredients associated with repairing hair and the creation of luxurious healthy hair.
Inspired by Moroccan textiles, graphics and art, RSD designed this identity and packaging range to sit alongside the Lee Stafford core range. The Lee Stafford pink was swapped for more earthy red and orange colours. The packs feature a geometric Moroccan-inspired pattern and a gold foil illustration which evokes a sense of luxury.
LOGO DESIGN
BRAND PACKAGING DESIGN
ARTWORK

Bringing Argan Oil and luxury haircare to the high street.
Argan Oil is a rich, nourishing ingredient native to Morocco. It contains many ingredients associated with repairing hair and the creation of luxurious healthy hair.
Inspired by Moroccan textiles, graphics and art, RSD designed this identity and packaging range to sit alongside the Lee Stafford core range. The Lee Stafford pink was swapped for more earthy red and orange colours. The packs feature a geometric Moroccan-inspired pattern and a gold foil illustration which evokes a sense of luxury.
LOGO DESIGN
BRAND PACKAGING DESIGN
ARTWORK

