RSD was asked to rebrand one of London’s oldest financial companies, Walker Crips. The company comprises of 6 business units – Stockbrokers, Asset Managers, Wealth Management, Pensions, Structured Investments, and Corporate Finance. The brief was to design a corporate identity that could be adapted across all of these units. To give a sense of history, old Guilloché patterns were used which were found on old certificates within the Walker Crips archives.

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